Urban Sunglasses
THE UNBREAKABLE STORY
2004: AN IDEA IS BORN
At this time, Christoph Egger’s first very own product – a mobile phone cradle made out of silicone – is at the marketing stage. An injury to a friend’s eye whilst skiing and an argument witnessed between a couple after a classic “sitting on the sunglasses” incident in faraway Asia six months later, causes the first inkling of an idea to take root in the head of the Tyrolean visionary. His initial plan at this time is to continue working with the commonly used material silicone. His first attempts, however, fail miserably.